It takes a survivalist expert to identify what goes wrong when ordinary people are trapped in deadly situations. Bear and a team of experts explain the science behind each situation. The key art was created with production and stock photos on a low budget and tight deadline. I also participated in the on-air promo concept development. International reach: Europe, Asia, and Latin America. I did this project while working as International Art Director at Discovery Communications.
Digital Ads
Digital Ads
Digital Ads
Key art presented to client, not picked
Key art presented to client, not picked