MilliporeSigma is a digital tech company 💻📱, working to help ‘connect’ laboratories 👨🏽‍🔬👩🏻‍🔬 from within. This campaign promotes a series of new cloud-based ☁️ project management and database software systems that help scientists work faster, more efficiently, remotely, and safer in the lab 🥽🦺—ultimately allowing getting results 📈📊🔖 faster ⏩.
Through the creation of white papers, reports, native articles, promoted posts, ads, and more with C&EN BrandLab, the campaign highlights the benefits of the products by showcasing some of the everyday challenges 🤹🏼‍♂️ scientists face and how those can be easily overcome by digitizing the lab. These series of products ultimately help scientists save time and improve their workflow, getting results faster 💪.

Client / C&EN BrandLab