Hidden Brain is an NPR podcast focusing on social sciences hosted by Shankar Vedantam, who will point out the unseen. Each element of the campaign dramatizes the show’s fascinating insights into human behavior while mimicking its light but enlightening quality. Hidden Brain enjoyed a number one spot at the top of the iTunes ‘most-downloaded’ chart in its first week of air. And on the day the show debuted, Apple chose the ‘Gym’ spot to play exclusively on its social channels. I did this project while working as Senior Art Director at NPR.
Hidden Brain Logo I created
Hidden Brain Show apparel sold at the NPR Shop
Hidden Brain mini pins
A still from the "Medals" promo video I love
A still from the "Gym" promo video I love
A still from the "Pizza" promo video I love
Hidden Brain stickers and temporary tattoos!
Hidden Brain Podcast Tee, which you can purchase at the NPR Shop: http://shop.npr.org/products/hidden-brain-t-shirt
