How I Built This 💡 is a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built. Each episode is a narrative journey marked by triumphs, failures, serendipity, and insight — told by the founders of some of the world's best-known companies and brands. The logo represents the entrepreneur's journey, filled with twists and turns and even some hustling. I did this project while working as Senior Art Director at NPR.

How I Built This logo I created

How I Built This logo apparel sold at the NPR Shop