Through a complete design overhaul, we refreshed the NPR Shop site with a sleek, slightly tongue-in-cheek look to match the quality and playfulness of its products. The result: a reinvigorated brand personality for the Shop, dubbed “NPR’s snarky younger cousin,” and the most profitable year in a decade. I did this project while working as Senior Art Director at NPR.
NPR Shop, desktop view and mobile
Slideshow images I concept, storyboard and art directed
Individual product shoots I art directed
From old site to new
A few process snapshots