Juana Merlo - NPR Upfronts

To close out NPR’s first-ever podcast upfront, held in collaboration with WNYC and WBEZ, we created a sizzle reel. Over live-action footage of listeners in their different natural habitats, we weaved in supporting quotes and stats, and voiceover narration. Together, they illustrate how podcasts’ explosive reach and uniquely intimate qualities help sponsor brands and gain affinity from their listeners in a way no other format can. And taking our theme ‘Hearing is believing’ to heart, we close the video by simulating the podcast listening experience for our viewers. I did this project while working as Senior Art Director at NPR.

This is a frame of the promo video I really love.