NPR’s Weekend Edition had been waiting patiently for a new brand mark for a while now. After nearly 30 years of the same logo, the flagship weekend show needed something that spoke more clearly to its blend of smarts and energy. With custom-made hand lettering — meant to resemble a pair of untied Chuck Taylors — our new brand mark is dynamic but relaxed, just like the listening mood of a Saturday or Sunday morning. Now, our weekend companion fits us better than ever. I did this project while working as Senior Art Director at NPR.
Weekend Edition Show logo I created
Weekend Edition Show apparel sold at the NPR Shop
Weekend Edition team with tees